Built Different '26Get Tickets →
Vol. 26 · No. 01 · A Realtor Experience
Southfield, MI · Friday, June 19, 2026
The Issue · Future-Ready

BUILT
DIFFERENT'26 — The Future-Ready Realtor

The Future-Ready Realtor.

Real estate is changing fast. The agents who win next will not be the ones waiting for the market to go back to normal. They will be the ones learning how to use AI, build unforgettable brands, own profitable niches, create better content, manage money, and turn commission income into long-term wealth.

Built Different '26 is a one-day experience for Realtors who are ready to stop guessing and start building the business the future requires.

Get Tickets→Meet the Speakers→

Hosted by LaShawn Peterson · 4th Annual Real Estate Juneteenth · Detroit → Atlanta → Home

Built Different '26✦The Future-Ready Realtor✦Southfield · June 19✦Are You?✦Built Different '26✦The Future-Ready Realtor✦Southfield · June 19✦Are You?✦Built Different '26✦The Future-Ready Realtor✦Southfield · June 19✦Are You?✦Built Different '26✦The Future-Ready Realtor✦Southfield · June 19✦Are You?✦
01Why This Event

The future is not waiting on your real estate business.

The industry is moving. Consumers are smarter. Technology is faster. Attention is harder to earn. The old playbook is not enough anymore.

Built Different '26 was created for Realtors who want to be ready for what is coming next, not surprised by it.

This day is built around the skills every future-ready Realtor will need: strategy, AI, brand, niche, wealth, leadership, content, and business discipline.

This is a room for agents who want to sharpen their thinking, upgrade their systems, and leave with practical ideas they can actually use.

02Core Pillars

Four disciplines. One Realtor.

01PILLAR

AI

Use technology to practice, market, communicate, and scale smarter.

02PILLAR

Brand

Become known, remembered, and trusted before the client ever calls.

03PILLAR

Niche

Stop chasing every deal. Own a lane that makes you easier to refer.

04PILLAR

Wealth

Move beyond commission checks and build a business that creates options.

04The Lineup

Voices building what's next.

LaShawn Peterson
01Host & Organizer

LaShawn Peterson

Welcome to Built Different '26

Associate Broker, real estate leader, speaker, and co-founder of Team Peterson Jackson at eXp Realty. Known for her systems driven leadership and business strategy, LaShawn helps real estate professionals think bigger, operate smarter, and build businesses that can scale. As host and organizer of Built Different '26, she built this room for Realtors ready to sharpen their skills in AI, brand, niche, wealth, and future ready leadership. She co leads one of Michigan's high producing teams alongside Towanna Jackson, with a focus on agent development, production, training, leadership, and community impact. Her work is rooted in ownership, preparation, and building with purpose.

@teampetersonjacksontpjsells.comteam@tpj.homes
Towanna Jackson
02Speaker

Towanna Jackson

Own Your Lane: How to Choose a Niche and Become Known for It

Associate Broker and co-founder of Team Peterson Jackson at eXp Realty, one of Michigan's high producing teams. Licensed since 2016, Towanna is known for teaching Realtors how to stop being generalists and start owning a lane. In this session, she uses her own niche in probate and court related real estate as a blueprint for becoming more referable, more confident, and more valuable in the market.

@towannapetersonjacksontpjsells.com248-270-2956
Danielle Dunham
03Panel Lead

Danielle Dunham

Women's Top Producer Panel

Top producing Metro Detroit realtor, investor, and team leader with over 10 years of experience. As founder of The Danielle Dunham Collective at eXp Realty, she helps clients build wealth through homeownership while mentoring agents to grow successful businesses of their own. A 5X ICON Agent, Danielle has been featured in Real Producer Magazine and Hour Detroit, and was voted Detroit's Favorite Realtor. Known for her professionalism, market knowledge, and genuine approach, she specializes in residential sales, investment properties, luxury homes, and first time buyers. She's also a real estate investor and advocate for women in business and leadership, committed to creating opportunities, building community, and making a lasting impact both in and outside of real estate.

@daniellesellsdetroit(248) 885-0428
James Rembert
04Keynote Speaker

James Rembert

AI Methods in Real Estate

Founder of Digital Natives Inc. and Nudge® Software, James is a Philadelphia based operator with 10+ years in real estate advertising and AI systems development. He doesn't collect AI tools, he builds systems. James teaches the agentic workflow methodology that puts AI to work for real estate teams, then helps entire brokerages roll it out. He's managed hundreds of team and brokerage accounts nationally and leads The Aigent Lab®, a live community for agents scaling with agentic AI. Built for serious operators ready to move from tool collecting to true AI systems.

jamesrembert.com
Sade Harper
05Speaker

Sade Harper

Rebuilding the Block: Investing in Detroit & Revitalizing Our Communities

Sade Harper is a Detroit-born real estate entrepreneur, investor, emerging developer, and educator known for helping families and investors build wealth through real estate. As the founder of the Sold by Sade brand and a real estate professional with eXp Realty, she has built a multi-million-dollar real estate portfolio while completing over 100 rehabs and flips throughout Metro Detroit. With a background in corporate finance and years of experience in real estate sales, investing, property management, development, and affordable housing, Sade is passionate about revitalizing the communities she grew up in and creating opportunities for others to do the same. She is also the creator of 'Flip Game Strong' and founder of 'She Builds the Block,' a program designed to introduce young women to careers in real estate development and investing. Known as 'Ms. Fire Your Landlord,' Sade uses her platform to educate, inspire, and empower the next generation of homeowners, investors, and community builders while actively working toward transforming Detroit neighborhoods through real estate investment and development.

@sold_by_sadeSade Harper@msfireyourlandlordsoldbysade.com586-238-3028
Andrea Cook
06Speaker

Andrea Cook

Commission to Cashflow: The Agent's Guide to Consistent Paychecks

Award winning real estate broker, investor advocate, and business owner with 14+ years in sales, negotiation, and real estate finance. A proud Detroit native, she's the top Black agent in Michigan with eXp Realty and ranks in the top 2% nationwide as an Icon Agent. Co owner of Title Icon, a majority Black and women owned title company, and creator of the CookCloses brand, delivering a luxury experience at every price point. Michigan Chronicle 40 Under 40 honoree. In this session, learn how to break the commission coaster, pay yourself a predictable monthly salary, set aside taxes effortlessly, and run your business like a true CEO.

@CookClosescookcloses.com313-657-8005
Derick McKinney
07Speaker

Derick McKinney

AI for Script & Dialogue Practice

Born and raised in Detroit, Derick McKinney — "The Realtor for YOU" — is a dedicated real estate professional committed to helping clients navigate the path to homeownership with confidence. With a keen eye for detail and a passion for educating others on the intricacies of real estate, Derick specializes in helping first-time homebuyers understand the process and make informed decisions. He skillfully guides buyers, sellers, and investors through every step of the real estate journey while proudly serving the city of Detroit and surrounding Metro Detroit communities. As a father of four daughters, Derick understands the importance of finding the right home for every stage of life. His heart for people and strong commitment to community drive his mission to make the buying and selling experience smooth, rewarding, and centered around each client's needs. Known for his relationship-driven approach and dedication to service, Derick brings expertise, integrity, and a personal touch to every transaction.

@_therealtorforyou@therealtorforyouDerick McKinneyLinkedIn
Faye Baker
08Speaker

Faye Baker

Workforce Housing & Building Generational Wealth

Faye Baker successfully navigated from real estate professional to land developer, becoming the first Black female land developer in Macomb County. She leads Baker & Associates Realty Group and the Empowerment and Development Housing Resource Center, driving workforce housing projects across Warren including Peters Grove, Emma's Garden, and Jackson Estates. With 25+ years in real estate and community development, she builds attainable housing, coaches buyers, and creates pathways from renting to homeownership while opening doors for the next generation of developers.

Otis Jackson III
09Speaker

Otis Jackson III

The Content Ladder: How Every Post Moves a Stranger Toward Becoming a Client

Former college football athlete from Saginaw, Michigan who has spent the last three and a half years mastering one thing: how to win on social media. He has driven nearly 400 million organic views and over $1M in traced organic revenue, taking a sleep physician from 3,000 to 400,000+ followers, into features on CNN, and into partnerships most experts only dream about. His mission: help real experts build a sustainable business behind their name, and get what they do in front of the people who genuinely need it.

@ojthreeeojthree.com989-501-6562
Julian Gueringer
010Speaker

Julian Gueringer

How to Grow a Brand in Any Lane

Sales and Partnership Director at Safetrust MTG, known for assisting growth in business and presence, in person and online, for some of the biggest Mortgage Brokers, Realtor Shops, and even the #1 wholesale lender, UWM. His session focuses on brand and community: how to grow a brand in any lane.

@J.GueringerJgueringer@safetrustmtg.com832-608-4815
Get Tickets→
05Who Should Attend

This room is for you if…

  • 01You are a Realtor who wants to stay relevant in a changing market.✦
  • 02You want to understand how AI can help your real estate business.✦
  • 03You know your brand needs to be stronger and more consistent.✦
  • 04You want to build a niche instead of chasing every type of client.✦
  • 05You want to manage your money better and think like a business owner.✦
  • 06You are ready to create better content and get more visible.✦
  • 07You want to be around other serious, growth-minded real estate professionals.✦
06The Experience

Not another conference.
A different kind of room.

Built Different '26 is designed to feel intentional from the moment you walk in. The conversations will be real. The speakers will be practical. The energy will be grown, focused, and future-facing.

This is not about hype. This is about building the kind of real estate business that can survive change, create opportunity, and open doors.

06/19
Juneteenth · 2026
07Heritage

Freedom. Ownership. Future.

Built Different '26 takes place on Juneteenth, a day that reminds us that freedom and ownership are deeply connected.

For real estate professionals, this is more than business. It is about helping families build stability, helping communities grow stronger, and making sure we are prepared to lead in the next version of the industry.

This event honors that spirit by bringing together Realtors who are ready to build with purpose.

A child learning water safety, supported by caring hands in a pool
Every child deserves to come home from the water.
Water SafetyInner City Youth
08Giveback

Proceeds support the Andre Seldon Jr. Foundation.

Andre Seldon Jr. was a young athlete whose life was cut short by a drowning accident. Across this country, Black children drown at rates far higher than their peers, and most have never been taught to swim.

The Andre Seldon Jr. Foundation exists to change that. Through swim lessons, water safety education, and access to pools, the foundation gives inner city youth the skills, confidence, and protection every child deserves.

A portion of every Built Different '26 ticket goes directly to that mission.

64%
of Black children cannot swim
3x
higher drowning rate
100%
preventable with access
Learn About the Foundation→
09The Invitation

Be in
the room.

The future-ready Realtor is not waiting for permission. They are learning, building, adapting, and moving with intention.

Join us in Southfield on June 19, 2026.

Get Tickets→
Regency Manor & Banquet · 9 AM — 3 PM
10FAQ

Questions, answered.

Friday, June 19, 2026, from 9:00 AM to 3:00 PM.

Regency Manor & Banquet in Southfield, Michigan.

Realtors, brokers, team leaders, real estate professionals, and agents who want to grow their business for the future.

Yes, lunch is included in the event schedule.

No. Newer agents, seasoned agents, team leaders, and brokers can all benefit. The content is focused on business growth, practical strategy, and future-ready skills.

A portion of proceeds supports the Andre Seldon Jr. Foundation.